Beer & Me

So by now everyone has heard the rumor…well, I suppose it is more than a rumor at this point. I’m talking about Inbev considering taking over Anheuser-Busch. My initial reaction was mild interest. One mega brewer taking over another; ho-hum.

But there has been another reaction that frankly surprised me. It borders on jingoism. It may be finding its voice in a new website – SaveBudweiser.com. The idea isn’t so much a fear that the A-B brands might be compromised which was my only concern, if concern is the right word. No, it has more to do with the taking over of an American company by an overseas competitor.

This is really fascinating given that A-B and the other long-time brewers were until recently considered to be foreign invaders themselves. But sometime during the last two or three generations they’ve gone from unwelcome German beer mongers to the equivalent of apple pie.

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